The problem is that conveying a call to action in three lines
of text is a highly specialized skill.
Google Chief Economist
Brands are embracing paid search which is dominated by Google AdWords.
Research shows that creatively integrating paid search into brand building campaigns delivers a "multiplyer effect", enhancing the effectiveness of above the line and digital media assets, and increasing sales*.
In response to this game-changer, Copy4clicks has developed ATO™ (Ad Text Optimization), specialist creative and direct response copywriting for paid search.
ATO™ contributes to building brands online and can be measured in delivering higher Click Through Rates (CTRs), Quality Scores, Sales Conversions and ROI.
*Download the full Internet Advertising Bureau "Search for Integration" report [Opens in a new window]