The problem is that conveying a call to action in three lines
of text is a highly specialized skill.
Val Harian
Google Chief Economist
Brands are embracing paid search which is dominated by Google AdWords.
Research shows that creatively integrating paid search into brand building campaigns delivers a "multiplyer effect", enhancing the effectiveness of above the line and digital media assets, and increasing sales*.
In response to this game-changer, Copy4clicks has developed ATO™ (Ad Text Optimization), specialist creative and direct response copywriting for paid search.
ATO™ contributes to building brands online and can be measured in delivering higher Click Through Rates (CTRs), Quality Scores, Sales Conversions and ROI.
*Download the full Internet Advertising Bureau "Search for Integration" report [Opens in a new window]